Turn GTM research into instructions for AI agents
GTMReview Agent Packs convert ICP, personas, categories, value proposition, qualification logic, and sales angles into structured prompts, JSON schemas, scoring rules, Clay/Apollo filters, and outbound research instructions.
Agent Pack Preview
What is a GTMReview Agent Pack?
An Agent Pack is a structured operating context for AI agents and GTM workflows. Instead of giving an AI agent a vague task like “find good leads,” the pack defines what a good lead means: ICP rules, buyer personas, qualification signals, disqualification signals, scoring logic, messaging angles, and output schemas.
From strategy to execution
Turn GTM research into rules an agent can actually use for account scoring, contact research, and outbound planning.
Reusable context
Use the same pack across Clay workflows, Apollo searches, CRM enrichment, AI agents, sales research, and campaign briefs.
Less generic AI output
Give AI systems clearer context so they stop producing generic summaries and start following your GTM logic.
Featured agent packs
Each pack is designed to solve a specific GTM workflow, from website analysis to lead scoring and outbound research.
Website-to-GTM Agent Pack
Analyze a B2B website and convert it into ICP, buyer personas, target industries, value proposition, positioning gaps, and GTM motion.
ICP Scoring Agent Pack
Score companies against an ideal customer profile using firmographic, category, maturity, use case, and buying signal logic.
Persona Research Agent Pack
Analyze contacts based on role, seniority, company context, likely priorities, objections, and outreach relevance.
Category GTM Agent Pack
Turn a software category into buyer personas, use cases, buying triggers, decision criteria, and market-specific GTM angles.
Competitor GTM Agent Pack
Analyze competitor websites to understand their ICP, positioning, target personas, content angles, GTM motion, and market narrative.
Clay Workflow Agent Pack
Translate GTM strategy into Clay-ready research, enrichment, scoring, and outbound workflow instructions.
Early access pricing
Start with a one-off GTM pack or use GTMReview as a recurring context layer for sales, marketing, and AI agent workflows.
For testing the idea and previewing what GTMReview can generate.
- 1 website submission
- basic GTM review preview
- sample ICP and persona output
- added to analysis queue
For founders or marketers who need one structured GTM profile.
- 1 full GTM review
- ICP and persona map
- target industries
- value proposition analysis
- basic agent-ready prompt
For teams that need recurring GTM reviews and reusable context.
- 10 GTM reviews per month
- ICP scoring logic
- persona research prompts
- agent-ready JSON schemas
- priority analysis queue
For agencies who need bulk reviews and repeatable agent packs.
- bulk company reviews
- client ICP briefs
- category intelligence packs
- custom scoring rubrics
- shared workspace planning
Early access pricing is for prototype validation and may change as GTMReview evolves.
Built for GTM workflows, not just reading
Clay workflows
Use structured ICP and persona logic before enriching, scoring, or sequencing leads.
Apollo searches
Translate GTM strategy into better title, industry, company size, and segment filters.
AI sales agents
Give agents clear rules for account scoring, contact research, and outbound angle selection.
Marketing strategy
Turn company and category research into landing page briefs, campaign angles, and positioning notes.
Example agent-ready output
Agent Packs are designed to be copied into AI systems or converted into structured workflow fields.
{
"task": "score_company_against_icp",
"input": "company_domain",
"output_fields": [
"fit_score",
"matched_personas",
"target_industry",
"buying_trigger",
"disqualification_reason",
"best_outreach_angle",
"confidence"
],
"decision_rule": "Approve companies that match the ICP, show relevant buying signals, and have a clear persona fit."
}Frequently asked questions about GTMReview Agent Packs
Common questions about agent-ready GTM context, ICP scoring, persona logic, prompts, JSON schemas, Clay workflows, Apollo searches, and pricing.
What is a GTMReview Agent Pack?
A GTMReview Agent Pack is a structured set of prompts, JSON schemas, scoring rules, persona logic, qualification signals, and GTM instructions that can be used by AI agents, Clay workflows, Apollo searches, sales teams, and marketing teams.
How is an Agent Pack different from a normal GTM report?
A normal GTM report is written for humans to read. An Agent Pack is structured for execution. It gives AI agents and GTM tools clear rules for scoring accounts, researching contacts, selecting personas, and choosing outreach angles.
Who are Agent Packs built for?
Agent Packs are built for B2B founders, growth teams, lead generation agencies, RevOps teams, sales teams, marketers, Clay users, Apollo users, and anyone building AI-assisted GTM workflows.
Can Agent Packs be used with Clay?
Yes. Agent Packs can be translated into Clay columns, enrichment steps, scoring fields, AI prompt blocks, qualification logic, and outbound research workflows.
Can Agent Packs be used with Apollo?
Yes. Agent Packs can help define Apollo search filters, target titles, industries, company segments, qualification signals, and outreach angles before prospecting.
Can AI sales agents use these packs?
Yes. AI sales agents can use Agent Packs to understand what a good account looks like, which personas matter, which buying triggers to look for, and how to produce structured output.
What is included in an ICP Scoring Agent Pack?
An ICP Scoring Agent Pack usually includes account fit criteria, disqualification rules, firmographic signals, buying signals, scoring logic, confidence rules, and a JSON output schema.
What is included in a Persona Research Agent Pack?
A Persona Research Agent Pack includes buyer role definitions, pain points, buying triggers, objections, messaging angles, contact research prompts, and instructions for classifying a contact’s relevance.
What is included in a Website-to-GTM Agent Pack?
A Website-to-GTM Agent Pack includes prompts and schemas for extracting ICP, buyer personas, target industries, value proposition, GTM motion, positioning gaps, and sales angles from a B2B website.
What is included in a Category GTM Agent Pack?
A Category GTM Agent Pack maps a software category into buyer personas, use cases, decision criteria, buying triggers, category maturity, GTM angles, and account qualification logic.
Do Agent Packs replace sales strategy?
No. Agent Packs are strategy drafts and execution helpers. They help structure thinking and improve AI workflows, but they should be reviewed and adapted by a human before business decisions.
Can GTMReview create custom Agent Packs?
Yes. Custom packs can be created for specific companies, competitors, categories, target markets, outbound campaigns, Clay workflows, Apollo searches, or agency client onboarding processes.
What format do Agent Packs use?
Agent Packs can include plain-language prompts, structured JSON, scoring tables, qualification rules, title lists, ICP notes, persona maps, and workflow instructions.
Why do AI agents need GTM context?
AI agents often produce generic output when they do not understand the market, ICP, buyer personas, or qualification logic. GTM context tells the agent what good execution means.
Can I use an Agent Pack for outbound campaigns?
Yes. Agent Packs can help define target accounts, buyer personas, relevant triggers, message angles, disqualification rules, and research prompts before outbound campaigns are launched.
Can agencies use Agent Packs for client onboarding?
Yes. Agencies can use Agent Packs to turn a client website into ICP notes, persona maps, campaign angles, lead qualification rules, and outbound workflow context faster.
Are Agent Packs generated automatically?
The prototype is designed to test demand first. The long-term goal is to generate Agent Packs automatically from websites, categories, competitors, and user-provided GTM context.
Is the pricing final?
No. The pricing shown is early access pricing for validation. Plans and limits may change as GTMReview evolves and the product becomes more automated.
Can I request a pack for my own company?
Yes. You can submit your website through GTMReview and request a company-specific GTM review or Agent Pack.
Can I request a pack for a competitor or category?
Yes. GTMReview can be used to analyze competitors, B2B software categories, target markets, and buyer personas, not only your own company.
Want an agent pack for your GTM workflow?
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